Google Ads Management & Consulting
For businesses that want to advertise on Google, we manage your account end to end — setup, keywords, bidding strategy, and conversion tracking.
I manage your account personally.
From the first call through to campaign management, you deal with me. As a Google Ads Search certified specialist, I share what we changed, why we changed it and what came of it.
Barış Tekin · Google Ads Certified Specialist · BTE Digital
180
Ads dönüşümü
Özdoğanlar Geri Dönüşüm
Şubat – Temmuz 2026
210
Ads dönüşümü
Çesa Hurda Geri Dönüşüm
Haziran 2026'dan beri
260
Ads dönüşümü
İlyas Oğulları Metal
Temmuz 2026'dan beri
How does Google Ads management work?
Google Ads puts you in front of the user at the exact moment they search, through paid placement — you pay per click. At BTE Digital we take on account setup, keyword and bidding strategy, ad copy and conversion tracking, and show you exactly where the budget went in a monthly report.
Google Ads puts your business in front of potential customers exactly when they search. That timing is everything.
We handle the entire campaign process from account setup and keyword strategy to ad copywriting and bid management.
Where does every penny go? With detailed reports, you can transparently track exactly how your budget is being used.
Campaign type depends on your goal: search network ads reach people actively searching, shopping ads showcase e-commerce products with image and price, and remarketing re-engages visitors who didn't convert on their first visit.
Negative keyword management stops your budget from being wasted on irrelevant searches. We review search term reports regularly and clean up unnecessary spend.
Campaigns aren't left alone once they go live — we track search terms, click costs and conversion rates continuously, and fix anything dragging performance down.
How is the Google Ads budget determined
- Cost-per-click level in your industry — competitive industries have higher CPCs.
- Target number of conversions — how many inquiries, calls or sales you want per month shapes the budget.
- Campaign type — search, shopping, Performance Max and YouTube campaigns each need different budget levels.
- Geographic targeting — targeting all of Turkey versus a single city directly affects budget.
- Seasonality and competition intensity — CPCs rise during certain periods and budget should adjust accordingly.
Campaign types
- Search Network Ads: appear the moment a user searches, the most direct channel for inquiry and phone-call-driven businesses.
- Shopping Ads: show e-commerce products with image and price, require a Merchant Center setup.
- Performance Max: delivers visibility across Search, YouTube, Display, Gmail and Maps from a single campaign, sensitive to data quality.
- YouTube and Display Ads: used for brand awareness and remarketing.
What's included in the Google Ads management fee
Google Ads cost has two separate parts: the ad budget paid to Google, and the agency's management fee for running the account. It's important not to mix these up.
Our management fee is based on scope of work, not a percentage of your ad spend — the fee you pay us doesn't automatically go up as your budget grows.
What do we concretely do for the management fee?
- We review search term reports regularly and add irrelevant searches to the negative keyword list.
- We update bid strategy and budget allocation based on performance data.
- We compare ad copy with A/B tests and promote the better-performing version.
- We share results in weekly/monthly reports and agree on the next step together.
I want to advertise on Google — where do I start?
To advertise on Google you need three things: a website or landing page for the ad to send people to, a Google Ads account, and a monthly advertising budget. You can still start without a website — in that case we build the landing page first.
Visibility through your Google Business Profile works differently from search ads. A business profile gives you free visibility on Maps and in local results; Google Ads means buying a paid, controllable position at the top of the search results.
- If you have no account we open one from scratch; if you do, we take it over and first check whether conversion tracking is set up correctly.
- If the landing page is slow or unconvincing your cost per click goes up — so we review the page before launching the campaign.
- During setup we decide target region, device, scheduling and daily budget together.
- In the free initial analysis we review your current situation and tell you which campaign type to start with.
An agency or a dedicated specialist?
Most businesses looking for a Google Ads agency really want one thing: someone who actually looks after the account and picks up the phone. At a large agency your account usually lands with a team juggling several clients, and smaller accounts end up at the back of the queue.
At BTE Digital your Google Ads account is handled directly by Barış Tekin, a Google Ads Search certified specialist. There is no account-manager layer in between — we discuss what we changed and why with you directly.
- You own the account — your access to your Google Ads account stays open at all times.
- The management fee is not a percentage of your ad budget; what you pay us does not rise automatically as your budget grows.
- The monthly report shows clicks, conversions and cost per conversion exactly as they are.
- We work remotely across Turkey; meetings run by phone, WhatsApp or video call.
AdWords or Google Ads?
They are the same platform. Google renamed AdWords to Google Ads in 2018; the account structure, ad types and auction logic are a continuation of the same product. Plenty of businesses still search for an "AdWords specialist" — the service they are after is what is now called Google Ads management.
Since the rename the platform has grown: Performance Max, Demand Gen and enhanced conversion measurement have been added alongside the search network. That is why most accounts still run on old AdWords habits fail to get value out of today's bidding strategies.
Advertising on Google Maps
Showing up on Google Maps takes a separate setup from ordinary search ads. Location assets are added to your ad account, fed from your Google Business Profile. Once linked, your ad can appear as a promoted pin on the map and in Maps search results.
That makes Maps advertising worthwhile for businesses with a physical address or a defined service area: a shop, an office, a warehouse, a branch. If your Business Profile is not verified yet, that comes first — a Maps ad built on an incomplete profile gets fewer impressions and costs more.
- Your Google Business Profile is verified and matched to the ad account.
- Location assets (address, phone, opening hours) are linked to the account.
- You appear as a promoted pin for nearby searches.
- Maps ads are charged per click; the budget can be shared with your search campaign or kept separate.
Google Ads
- Google Ads account setup
- Keyword research
- Conversion-focused ad copy
- Bid strategy management
- A/B ad testing
- Weekly & monthly reporting
- Negative keyword management
- Ad extensions management
How does the Google Ads process work?
- 01
Account & Goal Setup
If you already have an account, we review and take over your campaigns; if not, we open a new one and set up conversion tracking.
- 02
Keyword Strategy
Keywords to reach your target audience are determined.
- 03
Ad Creation
Conversion-focused ad copies are prepared.
- 04
Launch & Monitoring
Campaigns go live and performance is tracked daily.
- 05
Optimization
Data-driven adjustments reduce costs and increase conversions.
Get a quote for Google Ads
In a free consultation, we evaluate your project and present a custom strategy.
Get Free ConsultationFrequently Asked Questions
What is the minimum ad budget for Google Ads?
We recommend a minimum monthly ad spend of $150–250 for effective results. Management fees are not included in this budget. The exact budget is determined together based on your industry and competition level.
What is the difference between Google Ads and SEO?
Google Ads is paid advertising that provides visibility as long as the budget is active; traffic stops when the budget does. SEO is organic ranking work that generates sustainable long-term traffic. The most effective strategy is to use both together.
How do you track ad performance?
You always have access to your Google Ads account. We prepare monthly performance reports covering clicks, conversion rates and cost per acquisition, and share strategy updates with you.
What types of ads do you manage?
We manage search network ads, display ads, YouTube video ads, shopping ads and remarketing campaigns.
How do Google Ads and AI search optimization (GEO) fit together?
Google Ads delivers fast, measurable visibility, while GEO aims to get your brand cited as a source in AI-powered search experiences like ChatGPT and Gemini. They target different platforms but rest on the same brand consistency and content quality.
What industries do you work with?
We manage Google Ads for service businesses, e-commerce, local businesses and corporate brands alike. Every industry defines conversion differently — a phone call, a form fill, an online sale — and we build the campaign strategy around that.
How much is the Google Ads management fee?
We don't have a fixed fee — it's based on account size, number of campaigns and reporting frequency. We don't take a commission from your ad spend; the management fee is scope-based and transparent.
Is the ad budget the same as the management fee?
No. The ad budget is paid directly to Google, while the management fee goes to the team that sets up and optimizes the account. They're separate line items and we split them out clearly in the proposal.
What's the most common Google Ads mistake?
Launching campaigns without conversion tracking set up. Without measurement, the system can't tell which clicks are valuable and budget can't be optimized — that's why conversion setup is always our first step.
When do Google Ads results show up?
Traffic and clicks start as soon as campaigns go live, but costs typically settle and conversion data becomes reliable enough for optimization within 2–4 weeks.
Do I need a website to advertise on Google?
You need a page for the ad to land on — that can be your corporate site or a single landing page. If you do not have a site, we build one first. If you do, we review it for speed and content before launching and tell you what is missing.
What is the difference between a Google Ads specialist and an agency?
At agencies a team usually handles your account and communication runs through an account manager. Here, one person handles your account directly: Barış Tekin, Google Ads Search certified. For small and mid-sized accounts that means faster decisions and clearer communication.
Are AdWords and Google Ads the same thing?
Yes. Google renamed AdWords to Google Ads in 2018. The platform, account structure and ad types are a continuation of the same product — if you are looking for "AdWords management", the service is now called Google Ads management.
I have a Google Business Profile — do I still need ads?
A business profile gives you free visibility on Maps and in local results, but you cannot control which searches you appear in, for whom, or when. Google Ads gives you that control. The two are complementary, not alternatives.
How do ads on Google Maps work?
To appear on Maps, your Google Business Profile has to be verified and linked to your ad account as a location asset. Once that is in place, your ad can show as a promoted pin and in Maps search results. We handle the setup for businesses with a physical address.
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